August 14, 2004
The myth of 'broadband' Britain
Ruling raps "broadband" definition
Only in the UK do you have to stop companies claiming low speed [512k] broadband is "full speed"... although admittedly this is a market where companies are allowed to describe 192k connections as 'broadband'...
Despite all the governmental rhetoric about the importance of 'broadband Britain', it is very noticeable that we aren't seeing increases over 512k download speeds in standard home packages... announcements like Cox's recent increases in download speeds are unheard of in the UK.
While the UK broadband market may appear to be competitive, with some inexpensive basic connection packages, most of these accounts come with very low monthly transfer quotas: many broadband consumers are still [efffectively] paying per megabyte download fees.